In May 2021, Vinh Hoan launched the BASAmaster brand in the domestic market with 10 product lines made from pangasius at 2 large supermarket chains Mega Market and Lotte Mart. Through sampling activities with many attractive gifts, the product received many positive signals from consumers.

Attractive sampling activities at Mega Market An Phu, Hiep Phu, Binh Duong

Sampling Mega Eng

Attractive sampling activities at Lotte Mart in District 7, Ho Chi Minh

Sampling Lotte Eng

With more than 20 years of experience in the international market, Vinh Hoan launched the BASAmaster brand to approach the domestic market with 10 premium products from basa fish. Products are always towards the criteria of deliciousness, safety and hygiene, and traceability. In particular, pangasius is raised and processed in a closed manner according to international export standards, not only naturally delicious but also keeping all nutrients.

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During the sampling activity, the product was also rated by consumers as very convenient for cooking. With a busy modern life, housewives are always looking for a solution to balance time for work and cooking for the family. BASAmaster with ready-to-cook products, cooked right after defrosting, takes only from 5-7 minutes and has delicious food, is the optimal solution for family meals.

Currently, BASAmaster’s products have been distributed at supermarket chains AEON, Mega Market, Lotte Mart, Co.op Xtra, King Food and Nam Gourmet in Vietnam.